{"id":141458,"date":"2024-11-05T21:08:45","date_gmt":"2024-11-05T21:08:45","guid":{"rendered":"https:\/\/hjchelmets.com\/nwkim\/?post_type=portfolio&#038;p=141458"},"modified":"2024-12-23T06:33:39","modified_gmt":"2024-12-23T06:33:39","slug":"hjc-helmets-marketing-designs","status":"publish","type":"portfolio","link":"https:\/\/hjchelmets.com\/nwkim\/?portfolio=hjc-helmets-marketing-designs","title":{"rendered":"HJC Helmets Marketing Designs"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141863&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-156000&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;167224&#8243;]HJC Helmets Marketing Designs[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;210599&#8243;]<\/p>\n<p class=\"p1\">HJC releases many new products every year, accompanied by marketing efforts for each helmet. As the leader of these marketing projects, I worked to effectively visualize the product\u2019s strengths, and these efforts were utilized in global marketing campaigns.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;609577&#8243;][vc_single_image media=&#8221;141485&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;149494&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141463&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;128933&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716552&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;167107&#8243;][vc_single_image media=&#8221;141471&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;190686&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141465&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;163662&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141464&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;187444&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;141470&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;121534&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;141459&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;701504&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;141469&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;172819&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141476&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;279315&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141475&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;544040&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141863&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;221063&#8243;][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;115924&#8243;]NEWSLETTER[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;153756&#8243;]<\/p>\n<p class=\"p1\">HJC releases a NEWSLETTER twice a year to introduce new products to dealers. Previously published in print, the newsletter was transitioned to an online format in line with the latest trends, making it more accessible to a larger audience. With this shift to online, we moved beyond just introducing new products with images and text to also sharing videos created for each product with dealers. This change has proven to be highly effective.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141473&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;595759&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141472&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;332466&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141474&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;834609&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141863&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;214257&#8243;][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;130128&#8243;]PACKAGING DESIGN[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;285471&#8243;]<\/p>\n<p class=\"p1\">I led the package design for HJC\u2019s premium line of products. By identifying the unique characteristics of each product, I ensured these were reflected in the packaging. The designs received strong positive feedback from customers and appeared in numerous unboxing videos on platforms like YouTube, significantly contributing to the premium branding image of the products.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141461&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;138895&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141460&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;121193&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141863&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;191315&#8243;][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;834476&#8243;]Catalog Design[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;878858&#8243;]<\/p>\n<p class=\"p1\">HJC produces a catalog each year to provide customers with detailed information about its new product releases. Careful consideration is given to the layout, ensuring that the features of each product and the graphic helmets are effectively showcased. The design is crafted with meticulous attention to make it easy for customers to understand and engage with the content.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141467&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;316119&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141466&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;466783&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141468&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; uncode_shortcode_id=&#8221;127066&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141863&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-156000&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;typewriter&#8221; uncode_shortcode_id=&#8221;167224&#8243;]HJC Helmets Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":141463,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[21],"_links":{"self":[{"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/portfolio\/141458"}],"collection":[{"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141458"}],"version-history":[{"count":14,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/portfolio\/141458\/revisions"}],"predecessor-version":[{"id":141895,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/portfolio\/141458\/revisions\/141895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=\/wp\/v2\/media\/141463"}],"wp:attachment":[{"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141458"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/hjchelmets.com\/nwkim\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=141458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}