HJC Helmets Marketing Designs

HJC releases many new products every year, accompanied by marketing efforts for each helmet. As the leader of these marketing projects, I worked to effectively visualize the product’s strengths, and these efforts were utilized in global marketing campaigns.

HJC releases a NEWSLETTER twice a year to introduce new products to dealers. Previously published in print, the newsletter was transitioned to an online format in line with the latest trends, making it more accessible to a larger audience. With this shift to online, we moved beyond just introducing new products with images and text to also sharing videos created for each product with dealers. This change has proven to be highly effective.

PACKAGING DESIGN

I led the package design for HJC’s premium line of products. By identifying the unique characteristics of each product, I ensured these were reflected in the packaging. The designs received strong positive feedback from customers and appeared in numerous unboxing videos on platforms like YouTube, significantly contributing to the premium branding image of the products.

Catalog Design

HJC produces a catalog each year to provide customers with detailed information about its new product releases. Careful consideration is given to the layout, ensuring that the features of each product and the graphic helmets are effectively showcased. The design is crafted with meticulous attention to make it easy for customers to understand and engage with the content.