HJC Helmets Lifestyle Videos

HJC produces lifestyle videos for new product marketing every year. Before I joined HJC, there weren’t many large-scale video projects, but since I took on the role, numerous video shooting projects have been initiated. I worked closely with professional video production companies, participating in every stage from storyboard creation to the actual filming. I made sure to set clear concepts and directions for each project and paid close attention to every detail during the shooting process, contributing to the overall quality of the videos.

RPHA 12 Product Video

Agency: Altovisual

This was the most significant project for HJC, as it involved the most important new model, making it the largest project in the company’s history. From selecting the video production company to creating the storyboard and conducting the shoot, I worked closely with the team to produce a high-quality video. The result garnered an overwhelmingly positive response from many people.

RPHA 12 Venom III X Sony

Agency: Colorblind

This marketing video for the HJC Venom helmet was created in conjunction with the release of Sony’s MARVEL VENOM 3 movie. The video includes actual scenes from Venom 3, and through continuous collaboration and idea exchange with Sony, we were able to produce a high-quality video. Additionally, filming was conducted on location in Las Vegas, the movie’s primary setting, which added a sense of realism to the marketing video and allowed viewers to feel a stronger connection between the film and the product. The project successfully achieved outstanding results both visually and in terms of storytelling.